One month after launching Future Tutor it has organically taken the number 1 spot in Google Play when you search for “tutors near me”. This is another App Store Optimisation success story. It means the app will be found by people organically and it will receive downloads that did not cost advertising money to obtain. Any app and website’s main goal is to be at the top of the organic search results for keywords of their core offerings. DreamWeave Digital is at the top of Google for App Development related searches. If we had to pay to be at the top it would cost us an average of R80 per click. Last year we averaged 100 visitors a day and this year our site gets an average of 600 visitors a day. So if we had to pay R80 per click we would not be here today. This is the value of ranking organically. And the Google Play Store is becoming a very powerful search engine. There certainly is still plenty of opportunity to create an app as a business in South Africa.